carefully to get a clear understanding of how we collect, use, protect or otherwise handle your
Personally Identifiable Information in accordance with our website.
What personal information do we collect from the people that visit our website?
When registering on our site, as appropriate, you may be asked to enter your name, email
address, mailing address, phone number, Insurance Policy Number or other details to help you
with your experience. We may also collect technical information such as your device’s IP address,
browser and similar material
When do we collect information?
We collect information from you when you visit our site, register on our site, subscribe to a
newsletter or enter information on our site.
How do we use your information?
We may use the information we collect from you when you visit, register, sign up for our newsletter,
respond to a survey or marketing communication, surf the website, or use certain other site
features in the following ways:
• To provide you and your pets with the web pages, products and services you purchase from us
• For debt collection and fraud prevention purposes.
• To get reviews and feedback on the services we provide.
• We may also use your information to send you reminders about products and services you have
already purchased from us by SMS, email or post. Examples include reminders about when your
pet is due for a vaccination or worming treatment.
•To send newsletters and relevant promotions if you have signed up to receive these
• For data analysis
How do we protect your information?
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to
make your visit to our site as safe as possible.
We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited
number of persons who have special access rights to such systems and are required to keep the
information confidential. In addition, all sensitive/credit information you supply is encrypted via
Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user enters, submits, or accesses their
information to maintain the safety of your personal information.
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable
Information except to contractors who have legally binding agreements with us to protect your
data. We currently contract with VetHelpDirect for marketing and web services, and Zen for email
and other communications.
We do not include or offer third-party products or services on our website.
Changing personal information
Can change your personal information:
• By emailing us
• By calling us
It’s also important to note that we do not allow third-party behavioural tracking
How Long do we keep your information?
We will hold your data all the time whilst you are a client of ours or are subscribed to our
newsletters. We store data for a minimum of 7 years after the last point of contact to comply with
You can register a complaint about our handling of your personal data with the ICO, who are the
UK’s supervisory authority for GDPR. www.ico.org.uk/concerns
Lime Trees Vets
Stoke on Trent, ST3 7WD
Last Edited on 2018-05-24